BEHIND THE BRAND
The Assya London Story
As seen in
A LETTER FROM THE FOUNDERS
A demi-fine jewellery based in Notting Hill, Assya London designs are full of narratives & dreams. Italian born, jewellery designer Ninfa Grazzini and her sister Tessa, set out to launch a Jewellery brand that celebrates the beauty in all things and people incorporating the excellence in craftsmanship of Italian Jewellery making with a global flair!
ASSYA London jewels are unique works of art that combine the excellence in the working of Silver, 18ct Gold Vermeil, and Solid 18ct Gold as well as specially & ethically sourced custom cut semi-precious and precious gemstones. Each piece is carefully handmade using only the highest quality materials in ASSYA workshops.
‘At ASSYA, we are inspired daily by the unique and individual style of women all over the world. We hope that this love for uniqueness transpires in our designs. And that ALL women of ALL ages can find something they like. We do not follow rules but rather like to set them.’
Xoxo
Ninfa & Tessa
Our story
2006-2014
2006: ASSYA London launches and opens it doors to its first shop on Ledbury road.
2010: Elle Macpherson wears ASSYA to the Oscar Vanity Fair party
2012: ASSYA Launches in Harrods
2013: ASSYA launches in Bloomingdales
2014: ASSYA is shortlisted as Designer of the Year, at the UK Jewellery Awards.
2017-2024
2017: ASSYA closes its doors to its iconic Ledbury Road Boutique to focus on its wholesale business.
2020: ASSYA relaunches the brand.
2023: ASSYA opens the St. Christopher’s boutique in collaboration with the Hour & Bleue.
2024: ASSYA featured in Netflix’s Buying London.
2025
2025: ASSYA re-opens at 51 Ledbury road in collaboration with YIMY.