Collections
Anklets
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Autumn Edit
The perfect autumn accessories with gold necklaces, colourful friendship bracelets, and beautiful earrings!
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Bracelets
ASSYA London’s bracelet collection showcases handcrafted designs blending luxury and craftsmanship. Featuring high-quality materials like sterling silver, 18ct gold vermeil, and silk, each piece is inspired by cultural artistry. From vibrant friendship bracelets to elegant tassel and wrap styles, find the perfect accessory for any occasion.
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Champagne
A sparkling collection in our signature Champagne gold, the perfect accessory to any outfit!
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Charmed
Inspired by the Southern Californian Desert, the Charmed collection uses specially selected gemstones, mixing glamour with the healing properties and energy of crystals. A collection made for stacking!

Cosmos
As seen in NETFLIX's Buying London, the COSMOS collection is inspired by the beauty and mystery of the universe and its connection to the earth. The collection made in 18ct gold and rose gold vermeil blends Moon and Star motifs with meaningful rose quartz, clear quartz, and labradorite crystals enhancing their healing and spiritual properties, to promote love, clarity, and balance. These elements come together to create pieces that not only look beautiful, but also serve as a personal talisman, connecting the wearer to the universe and their inner self. It features necklaces perfect for layering, long and short earrings, and elegant hand bracelets!
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Custom Creations
Our range of personalised gifts including solid gold and diamond initial necklaces or bespoke solid gold name necklaces make a truly unique Christmas gift. Or why not try our fun fresh water pearl necklaces with black rhodium letters!
View collectionEar Cuffs
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Earrings
Handcrafted from sterling silver, 18ct gold vermeil, and ethically sourced gemstones, each piece is designed to elevate your style. From everyday studs to statement drops, find the perfect pair to complement your unique look.
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Elements
A collection that pays tribute to the triangular shape, a universal symbol of balance, power and femininity
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Fine Jewellery
Assya's signature designs in solid 18kt and 9kt gold. Made to order, these unique pieces are treasure forever and make the ultimate luxurious gift for yourself or a loved one.
View collectionFriendship Bracelets
Celebrate meaningful connections with Assya London's Friendship Bracelets collection. Handcrafted using 18ct gold vermeil, sterling silver, and vibrant silk threads, these bracelets offer a luxurious yet accessible way to honor your closest relationships. Inspired by traditional friendship tokens, each piece is designed for effortless layering and everyday wear.
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Gifts Under £100
Discover affordable luxury with Assya London’s Jewellery Under £100 Collection. Featuring handcrafted pieces in 18ct gold vermeil, sterling silver, and vibrant silk threads, this edit is perfect for thoughtful gifts or a stylish treat for yourself. Explore best-selling friendship bracelets, delicate necklaces, and everyday earrings — all under £100 and made to last.

Gifts With Meaning
Meaningful jewellery featuring beautiful diamond set solid gold star signs and Crystal designs, bringing personal significance and cosmic beauty for the ideal gift! Jewellery full of astrological symbolism and crystal that isn’t just an accessory but a cherished talisman for personal growth and well-being.
View collectionGold Friendship Bracelets
View collectionGold Ibiza Bracelets
View collectionIbiza Rings
View collectionJoyful & Bright
New for 2023, the gorgeous Ibiza Tie Bracelet features our classic tight weave finished with braided ties ending with a fun tassel. It gives off a beautiful sparkle when catching the light.
View collectionkuna bracelets
View collectionNecklaces
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New In
Be the first to explore Assya London’s latest arrivals. Our New In Collection features fresh, handcrafted designs that blend timeless elegance with contemporary style. From shimmering gemstone drop earrings to delicate layered gold necklaces and bold stacking rings, these new pieces are made to elevate your everyday jewellery wardrobe. Designed in 18ct gold vermeil, sterling silver, and ethically sourced gemstones, each piece reflects Assya’s signature attention to detail and artisanal quality.
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Party Essentials
From our Disco Bracelets to our Diamond Oriental Ear Cuffs, make a statement this party season with bold, bright and beautiful pieces.
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Products
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Rings
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Rocks
The Rocks collection brings together a myriad of colours and shades, adding style and confidence to any look
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Say It With Charm
New for 2023, these fun and colourful charm bracelets are made with 18ct Gold Vermeil chain weaved with Silk, featuring a pretty gold charm at the end. Adjustable in length, it makes the perfect gift and can easily be stacked with any bracelet.
View collectionSelene Necklaces
View collectionShop our seasonal sale
Sale! Shop our seasonal sale. Your favourite gold and silver gemstone jewellery on sale with up to 70% off! Find that perfect gift for yourself or a loved one at a fraction of the price. Includes ASSYA bestsellers from the Panama, Weaved, and Oriental collections.
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Silk Weaved
This colourful and elegant collection, inspired by the 1920s, is created using an old Italian weaving technique. Featuring hand-braided Italian silk woven with 18ct gold vermeil or sterling silver, each piece in the Silk Weaved Collection blends vibrant colours with timeless craftsmanship. From signature wrap bracelets and woven rings to bold cuff styles, these pieces bring a modern twist to vintage-inspired designs, perfect for layering, gifting, or wearing on their own.
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Spring Edit
Our Spring 2021 Edit features beautiful colourful jewellery with mouth watering gemstones and vibrants silk weaved jewellery.
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Statement Earrings
As you present these extraordinary pieces this holiday season, you're not just offering jewellery; you're gifting an experience of timeless beauty.
View collectionStocking Stuffers
Sparkling stocking fillers that will get noticed! Our range of earring studs, stacking ring, and ear cuffs will make an impression this holiday season!
View collectionSummer Jewellery
Shine bright this season with Assya London’s Summer Jewellery Collection. Handcrafted using 18ct gold vermeil, sterling silver, and ethically sourced gemstones, each piece blends boho-luxe style with timeless elegance. From celestial necklaces to colourful friendship bracelets and shimmering earrings, discover summer-ready jewellery designed to layer, stack, and sparkle.
Explore more from Friendship Bracelets, Necklaces for Layering, and Solid Gold Jewellery.
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The April Edit
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The Mother's Day Edit
Something for every Mother Figure. Hand-crafted necklaces, bracelets, earrings & rings that include precious stones and healing crystals from our Cosmos Collection.
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Valentine's Gifts
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