ETHICALLY SOURCED
We prioritise ethically sourced materials, including natural gemstones and metals like gold and silver.
Autumn / Winter 2026
WINTER, IN
FULL COLOUR.
A flash of colour against winter whites. Gold catching the evening light. Discover jewellery that makes the season feel like you.
London spirit. Colourful by nature.
SHOP BY CATEGORY
Shop all jewellery
Just arrived / Candy necklaces
MEET CANDY.
COLOUR, ON REPEAT.
A bright new chapter in everyday jewellery. Wear our brand-new Candy necklaces against winter knits, layer with a fine gold chain or let your favourite colour take the lead.
Shop Candy necklaces Discover all new arrivalsThe Candy collection / New
FIND YOUR CANDY COLOUR
Scroll to discover all six colourways.
OUR VALUES
Discover our valuesCULTURAL HERITAGE
Our Panama & Silk Weaved collection are woven on original 14th century textile looms in Arezzo, Italy.
FAIR MINED CERTIFICATION
Our materials have been extracted using environmentally friendly practices that support artisanal mining.
Notes on personal style
THE ART OF
WINTER DRESSING.
The simplest outfit can become the most memorable. A coloured stone, an unexpected pairing, a piece you reach for every day. Here are two ways to make it yours.
01 / The everyday layer
LET COLOUR DO THE TALKING.
Against a dark coat or a simple knit, a coloured stone changes the mood. Layer a fine chain with a gemstone pendant, then leave a little space for each piece to shine.
Discover necklaces
02 / The evening glow
DRESS FOR THE AFTER HOURS.
Soft silk, sculptural gold and a ring that catches the light. Let one expressive piece lead, with delicate details to finish.
Explore evening piecesThe pieces behind the feeling
SMALL DETAILS. BIG MOOD.
The colour note / Burgundy
A DEEPER SHADE
OF COLOUR.
A warm contrast to winter whites. A rich accent with charcoal and black. Weave burgundy into your everyday layers, one golden detail at a time.
Shop burgundy Discover friendship bracelets
Our corner of London
MEET US IN
NOTTING HILL.
Step inside our Notting Hill boutique and discover ASSYA in person. See the colours up close, try on your favourites and find the pieces that feel like you.
ASSYA LONDON × YIMY
51 Ledbury Road, London W11 2AA
MON–SAT 10AM–6PM · SUN 12PM–5PM
Plan your visit Get directions 51 Ledbury Road, London W11 2AA
MON–SAT 10AM–6PM · SUN 12PM–5PM
The gifting season
GOOD THINGS COME IN COLOUR
Independent spirit. London soul.
CRAFTED WITH
CHARACTER.
Colour is part of our story. From intricate woven textures to specially sourced stones, each ASSYA piece is carefully handmade in our workshops in the UK and Italy.
Discover our story Visit us in Notting HillYOUR STYLE, REWARDED.
ASSYA REWARDS
Join ASSYA Rewards and turn the jewellery you love into points towards your next piece.
5 POINTS PER £1
Earn points on eligible orders.
200 BIRTHDAY POINTS
Celebrate your birthday with a little extra.
100 POINTS = £1
Redeem towards jewellery on purchases over £12.
Eligible purchases and activities. Terms apply; see ASSYA Rewards for details.