We are proud to announce that Assya London is now officially available to shop online at Selfridges, one of the UK’s most prestigious luxury retailers. This partnership marks an exciting chapter in our brand’s journey and reflects a shared commitment to contemporary design, artisanal craftsmanship, and quality without compromise.

Founded with a vision to create distinctive fine jewellery that empowers self-expression, Assya is known for its thoughtful use of colour, hand-finished detailing, and ethically sourced materials. Each piece is crafted by skilled artisans using traditional techniques, ensuring a level of detail and individuality that sets us apart.

By joining the Selfridges online platform, Assya is now part of a curated selection of premium jewellery brands showcased to a global audience. This collaboration enables us to bring our signature collections, from 18ct gold-plated vermeil earrings and semi-precious stone rings to friendship bracelets and layering necklaces, to discerning customers who seek both beauty and meaning in their jewellery.

Whether you're looking for everyday elegance or a unique statement piece, our designs are made to be worn and treasured. With Selfridges' seamless online experience, discovering your next piece of Assya jewellery has never been easier.

Explore the collection here:
Shop Assya at Selfridges

We’re delighted to share this milestone with our community and invite you to explore our world of vibrant, modern luxury — now available at Selfridges online.